Craft Meets Community: People‑First Coverage at the Hong Kong Whisky Festival
Event coverage should feel alive—not like a timetable recap. At a whisky festival, it’s easy to point the camera at bottles; we pointed it at people. We leaned into first‑sip reactions, in‑the‑moment banter, and the community energy that turns a tasting into a shared experience, shaping fast, social‑native edits built for the pace of the event.
About the Event
The Hong Kong Whisky Festival is one of the city’s flagship spirits gatherings. Brand showcases, immersive tastings, and special releases drew whisky lovers, industry representatives, and curious first‑timers to explore new releases, meet distillers, and celebrate Hong Kong’s whisky scene.
The Challenge
The festival organizers needed content that would:
Produce an overarching event-coverage video capturing the festival’s scale and atmosphere
Deliver same-day reels that spotlighted booths, masterclasses, and crowd energy
Create three additional fun, trend-led reels to showcase the personal side of whisky lovers and the event’s scale
Keep content approachable for newcomers while still resonating with aficionados
The Solution: People-First, Personal Stories
We centered the festival around people’s experiences and love for whisky. On the floor, we captured candid first sips, favorite pours, and conversations with brand ambassadors and masterclass hosts—framed through attendees’ perspectives rather than technical tasting breakdowns. Light interactive prompts encouraged viewers to share their own preferences, keeping the tone approachable for newcomers while still resonating with aficionados.
Eva photographing on the event floor
Celine handled videography and same-day edits to keep content timely and energetic.
Deliverables & Results
1 event‑coverage video delivered in horizontal and vertical formats, serving as the hero recap for partners to reshare post‑event
2 same-day edit videos for each day of the event, with one becoming the highest-viewed organic video on the HKWF Instagram platform
3 fun, trend‑led reels to showcase attendee reactions, behind-the-scenes moments, and festival highlights
Photography coverage of people, booths, masterclasses, and event happenings
The result was coverage that didn’t just document the festival—it extended it, inviting new fans and longtime enthusiasts to share in the experience.
Why Event Organizers Choose BabelX
This project demonstrates how student creators can:
Humanize specialist events through candid storytelling that feels authentic
Deliver fast turnarounds while maintaining consistent quality
Amplify partners and brands without feeling like traditional ads
Create community moments that extend the event beyond the venue
By focusing on people over products—and moving fast with social‑native storytelling—we created coverage that feels authentic, travels organically, and helped HKWF connect in the moment while staying memorable long after the last pour.
Planning an event? Contact BabelX Studio to turn real-time experiences into memorable, shareable stories.
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