Fresh Perspective Drives Engagement with The Mistral's Pizza Pasta Bowl Launch
When brands work with student creators, something interesting happens. The combination of fresh perspectives and professional training often leads to creativity that wouldn't emerge from traditional production approaches. Recently, one of our student filmmakers worked with The Mistral to create a promotional reel that took an unconventional approach to showcasing new offering.
About the Client
The Mistral, the signature Italian restaurant at InterContinental Grand Stanford Hong Kong, is known for its refined approach to Italian cuisine. When introducing their new pizza pasta bowl—the first of its kind in Hong Kong—they needed creative content that would capture attention.
The Challenge
The InterContinental Grand Stanford Hong Kong needed to:
Generate buzz around their unique pizza pasta bowl offering
Create content that felt playful, not traditional or predictable
Showcase their chef's personality and fun energy
Stand out in Hong Kong's competitive F&B landscape
The Solution: Point-of-View Storytelling
Rather than traditional beauty shots or standard chef interviews, we developed a unique point-of-view concept that literally put viewers in the dish's perspective.
Rachell, a student creator who previously worked as cinematographer on our Short Film Lab production "A Piece of Cake," brought this vision to life. The concept centered on an immersive POV experience where the camera becomes the pizza pasta bowl itself. Viewers watch through the "eyes" of the dish as the chef flours the camera lens, pours pasta directly onto it, and layers ingredients from the bowl's perspective.
This playful approach created anticipation and engagement, encouraging viewers to watch until the end while experiencing the chef's personality throughout the preparation process.
Behind-the-scenes: Chef Fabio Guaglione grating cheese directly over the camera lens.
Final shot: Chef Fabio adding the finishing touch of freshly grated cheese to the pizza pasta bowl.
Deliverable & Results
Single promotional reel delivered with same-day filming and editing:
Unique POV cinematography that stood out from traditional restaurant content
Client appreciated the innovative approach to promoting their new offering
Rachell gained valuable experience building on her filmmaking skills
Why Brands Choose BabelX
This project demonstrates how student creators bring:
Next-gen creative perspectives that break through traditional content formats
Professional production quality with cinematic storytelling techniques
Cost-effective solutions that deliver premium results
Real innovation in brand storytelling approaches
Beyond delivering results for clients, BabelX provides real-world experience for emerging filmmakers, ensuring every project contributes to developing the next generation of creative professionals.
Ready to bring fresh perspective to your next promotion? Contact BabelX Studio to discover how student creativity can elevate your brand storytelling.
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Watch the final reel below.
